Every year, Mercedes-Benz Trucks Poland prepares one of its trucks as a demonstration car (Show Truck) which is presented at motoring events.
The starting point for the artist involved in the project – Alek Morawski aka Lis Kula – was the name of the cabin – Giga Space. "The great beasts in space" created by the artist symbolize not only the space of the car, but also the power that it hides under its hood. The whole project was made using spray paint (as a primer) and acrylic based markers (for details).
Director: Mateusz Reiss
DOP: Mariusz Sienko
Art Director: Mateusz Reiss
Account Manager: Krzysztof Zukowski
Agency: Grandes Kochonos Digital